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- De 2001 en 2003
[Parents and Grandparents]
Brand Manager
. Managed profit centre, developed and led execution of consumer brand experience, online and offline marketing communications to market
segments: Youth, Teens, Adults, Collectors, Parents and Grandparents (advertising, catalogue, direct marketing, email, online, community, CRM
and e-commerce) to drive customer acquisition, conversion, retention and sales globally localized for each country;
. Directed brand and sub-brand positioning, marketing strategy, segment messaging, category management and promotions; Set annual sales goals,
rationalized assortment, forecasted demand;
. Managed $15M MarComm budget; briefed and managed internal and external interactive, advertising and print agencies;
. Managed team of 10 people: project managers , graphic designers , writer, translator, analyst, media and print buyers.
Result: Increased orders per customer and overall sales by over 25%.
Atkins Nutritionals, Inc., New York , USA
Revenue: $180M. Employees: 200.
The US market-leader of innovative products (food and nutrition) and services based on controlled carbohydrate nutritional science. B-to-C and B-
to-B channels.
- De 1996 en 1997
[US Sales Corp]
Director, Customer Acquisition
. Developed customer acquisition strategies and tactics;
. Implemented customer ROI analysis, promotion, circulation and list testing;
. Briefed and managed outside agencies for advertising, web site launch and list acquisition;
. Managed team of 3 people: project manager, circulation manager and analyst.
Result: Generated 18,000+ names per month via list buying, direct mail and advertising.
US Sales Corp ., California, USA .
Revenue: $500M. Employees: 1,200.
National B-to-C direct marketer of general merchandise.
Customer Management Director
. Developed and implemented CRM strategies to increase LifeTime Value ( LTV ): customer retention, reactivation, conversion and acquisition;
Supervised 4 departments.
Result: Improved profit by 23%.
Development Director
. Developed and implemented new business opportunities; Supervised 4 departments.
Result: Initial projects implemented in three months , creating new profit centres.
Corporate Marketing Strategist
. Created and directed 20 cross-functional task forces to address key strategic issues and implement innovative marketing techniques; Supervised
4 departments.
Result: Led development of statistical models and promotions, increasing profit over 35%.
Marketing Director
. Developed and managed the planning, targeting and communications of 59 mailings per year; Managed $100M advertising and direct marketing
budget; Supervised team of six people.
Result: Produced highest realized sales growth in the history of USSC.
Marketing Manager
. Managed the targeting and communications of 24 annual mailings; Supervised team of four people.
Result: Developed process management to reduce lead-times and costs.
Manager , Marketing Analysis
. Responsible for the analysis and reporting of testing programme and the development of customer segmentation. Supervised team of two people.
Result: Proposed new marketing, targeting and merchandising strategies, improving profitability.
Education:
. B.A. Economics, University of California at Davis (emphasis on business and marketing)
. Post-graduate:
- Marketing and Media Planning, Advertising Centre , Los Angeles
- Database Marketing, Statistical Modelling, Direct Marketing, Catalogue and other courses, Direct Marketing Association .
Languages: English mother tongue, working level French, beginning Italian, Spanish and German .
Computer Skills: Microsoft Office ; Outlook ; Word ; Excel ; PowerPoint ; Adobe ; Business Objects ; Oracle ; Kana; PeopleSoft.
Nationality/Other: American citizen, residing in France since September 2003 ; married to French national.
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