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be customized
ADVERTISING et COMMUNICATION
. Set up and controlled corporate identities.
. Worked with outside communication/PR agencies to help drive brand recognition and to meet business objectives (briefing, art working, media
plans, promotions).
. Carried out media stories, templates and pitches to be customized at country and international level.
. Controlled publishing (brochures, guides , stationeries, adverts).
- En 1987
Brevet de technicien en organisation
to 1995 : INOVEST / CHOICE HOTELS France (Merger in 1993 1. 1/ Sales Manager . Identified new markets and lead sales approaches of a 150 franchising hotel/restaurant/resort group (4 brands) : Managed
local sales et marketing actions (openings) and developed international sales (tourism et corporate markets) - Guided promotions and
special events - Organized a call centre. Lead a sales team. 2/Communication Manager . Responsible for corporate identity and publications
produced (brochures, guides , stationeries, adverts) - Participated in the development and implementation of communication plans (1.5
Million Euros).
2. Until 1986 : Operation et sales responsibilities within hotel et catering groups (Paquet cruises, Air maxim 's international, Grand
Metropolitan, L'Horset, Ladbrokes).
EDUCATION et QUALIFICATION
3. Hotel school graduate ( Thonon-les-Bains , F).
4. Brevet de technicien en organisation et gestion d'entreprises (Management et marketing diploma)
LANGUAGES et OTHER SKILLS
5. Native French - Fluent English - Basic Spanish et Italian .
6. PC (MS Windows ): MS Office suite. MacIntosh (OS): Abode X-Press, Photoshop , Illustrator . Webmaster
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